About

P.R.O.M.I.S.E. stands for Purposeful Research Optimizing Meaningful Interventions for Societal Enrichment.

Our Mission

To advance Africa’s development through cutting-edge translational behavioral economics research—rapidly testing innovative interventions to understand, predict, and shape real-world behaviors for lasting social impact.

Our Vision

An Africa where evidence-based policy, powered by our research, drives lasting, self-sustaining improvement in people’s lives—and unlocks the continent’s full potential.

Why We Exist

“Too often, behavioral insights informing initiatives and interventions implemented in Africa come from studies done in Western societies—on people who look, think and live nothing like Africans!”

“For Africa to truly thrive, we need behavioral research led by Africans, shaped by African realities, and agile enough to respond to the pulse of on-the-ground dynamics.”

“With microgrants, African researchers can gather early data, build momentum, and create a pipeline of African-led research.”

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Meet the 2025 PROMISE Labs Africa Microgrant winners.

See Microgrant winners